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AI & Automation

AI for Business

Artificial intelligence arrived in offices far faster than the skills to use it. The result is that nearly everyone uses it, few use it well, and almost nobody knows where the limits are.

This course is built for people without a technical background. We start from what tools like ChatGPT, Claude and Gemini actually do, and just as importantly what they cannot do. Then we move straight into practice: writing effective instructions, using AI for text, analysis, presentations, marketing content and images.

A whole module is given to risks, bias and failure modes: hallucinations, confidential data ending up where it should not, output that looks correct and is not. It is the part that generates the most discussion in corporate courses, and the part that prevents the most expensive mistakes.

Indicative duration
16 hours
Level
Beginner
Prerequisites
None. No technical skills required.

Who it is for

  • Companies introducing AI into day-to-day processes
  • Professionals without a technical background
  • Marketing, administration and customer care teams
  • Anyone deciding whether and how to adopt AI tools

What you will be able to do

  • Understand what conversational assistants are and how they work
  • Write prompts that produce usable results
  • Use AI to speed up text, analysis and presentations
  • Apply AI to marketing content and campaigns
  • Generate images for professional use
  • Recognise hallucinations, bias and confidential data risks

Programme

  1. 01

    How ChatGPT, Claude and Gemini work

    What happens when you send a request, why the answer differs every time, and the structural limits of these tools.

  2. 02

    Prompt engineering: writing effective instructions

    Context, role, expected format and examples. The difference between a generic answer and a usable one is almost always in the request.

  3. 03

    AI for productivity: text, presentations, analysis

    Concrete office applications: summarising documents, first drafts, review, and analysis of data and tables.

  4. 04

    AI for marketing: content, images, campaigns

    Producing content while keeping a consistent tone of voice, generating variants for testing, and supporting planning.

  5. 05

    Image generation: Midjourney, DALL-E, Ideogram

    How to get a usable image, what can be used commercially, and where the current limits are.

  6. 06

    Risks, bias, ethics and limitations

    Hallucinations and how to catch them, confidential data and what must never be entered, copyright and liability implications.

Tailored programmes

No course is a fixed package. Duration, angle and depth are agreed around the objectives of the people taking part, and topics from different courses can be combined into a single programme. I work with corporate groups and with one person alone: tell me what you need and we will build the programme.

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Frequently asked questions

Is a paid subscription needed?

Free tiers are enough for the course. During the programme we assess whether and when a paid plan makes sense for the company.

Is it a technical course?

No, it is designed precisely for people without a technical background. No code is written.

Is company data privacy covered?

Yes, it is part of the final module and one of the most relevant topics for companies: what can be entered into these tools and what absolutely cannot.

What comes after this course?

The natural next steps are Advanced Prompt Engineering for going further, and Automation with Make and Zapier for connecting AI to processes.

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