Most problems with a digital product are not aesthetic: they come from nobody having asked users how they would actually use it. This course teaches the method that stops you getting there.
We start with research: interviews, surveys, building personas. Then we move through information architecture and user flows, prototype, and test with real people. The full cycle is run on a concrete case, so everyone sees what happens when a reasonable assumption is demolished by five participants in half an hour of testing.
It is the most useful course for mixed teams: it gives marketing, development and management a shared vocabulary for discussing product without arguing about taste.
How to phrase a question that does not suggest its own answer, how many people you actually need, and how transcripts become personas you can decide with.
Organising content and features around the mental model of the people using them. Card sorting, navigation trees and flows.
When it pays to stay deliberately rough and when detail is needed, to collect the kind of feedback that matters at that moment.
Building a navigable prototype in Figma that can be put in a user's hands, without writing a line of code.
Test protocol, the facilitator's role, what to watch for, and how observations become a prioritised list of changes.
Labels, error messages and empty states: the points where words do more work than the graphics.
No course is a fixed package. Duration, angle and depth are agreed around the objectives of the people taking part, and topics from different courses can be combined into a single programme. I work with corporate groups and with one person alone: tell me what you need and we will build the programme.
Request informationUX covers structure, flows and validation with users; UI covers visual design and the design system. They complement each other and many people take them in sequence.
No, the tools are introduced from scratch during the course.
Yes, it is part of the programme. In corporate courses the testing is done on a real company product.
Yes, and it is one of the courses that works best with mixed teams precisely because it creates a shared language.