Design Thinking is a way of tackling problems that starts from people rather than from the solution. It sounds obvious, yet most projects are born the other way round: the idea first, then the search for someone who needs it.
The course is built as a workshop. Groups work on a real problem and go through every phase, from observation to definition, from ideation to prototype, through to testing with actual people. By the end of the 16 hours each group has a tested prototype and a list of what did not work, which is the most valuable part.
It works particularly well as a cross-departmental corporate programme, with people from different functions in the same group: it is often the first time marketing, production and sales look at the same problem with the same method.
Field observation and interview techniques, and the hardest step: reframing the problem so that it is worth solving.
How to get a group generating options without the loudest voice winning. Crazy 8s, How Might We, selection by criteria.
The minimum fidelity needed to learn something. Paper and scissors are often enough, and save weeks.
Put the prototype in someone's hands, stay quiet and watch. Then decide what to change and go round again.
Mapping the whole experience, including the moments away from the screen, and finding where people drop out.
Understanding what job people "hire" a product for, and building a value proposition that answers it.
No course is a fixed package. Duration, angle and depth are agreed around the objectives of the people taking part, and topics from different courses can be combined into a single programme. I work with corporate groups and with one person alone: tell me what you need and we will build the programme.
Request informationNo, it is a workshop. Groups work on a real problem for almost the entire duration.
In blended form yes, but the ideation and prototyping phases give far more in person. That is why the course is offered on site or blended.
Between 6 and 16. Below 6 the groups are too small for real debate, above 16 facilitation quality suffers.
That is the recommended format: the method is learned better on something that genuinely matters, and the output stays with the company.