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Web & Frontend

Professional Web Design

Web design is not picking colours. It is understanding what the client needs, translating that into a structure that works, building it with the right tools, and handing over something that keeps standing afterwards.

The course follows one real project end to end: brief, analysis, visual concept, wireframes, prototype, CMS build, optimisation and handover. Each phase has its own exercises and deliverables, so everyone finishes with a complete case study to show.

A significant part is given to what usually gets discovered too late: performance, baseline SEO and managing the client relationship. Those are what separate a site that brings results from one that stays a nice business card.

Indicative duration
24 hours
Level
Intermediate
Prerequisites
No technical prerequisites. Some HTML and CSS helps but is not required.

Who it is for

  • Graphic designers moving from print to digital
  • Freelancers building sites who want to structure their process
  • Companies managing their own website in house
  • Anyone commissioning a site who wants to know what to ask for

What you will be able to do

  • Run a brief and turn it into measurable objectives
  • Build coherent moodboards, visual concepts and palettes
  • Design wireframes and navigable prototypes
  • Build a site with WordPress or Webflow
  • Optimise load times and baseline SEO
  • Manage revisions, delivery and client handover

Programme

  1. 01

    Brief, client analysis and objectives

    The questions to ask in the first meeting, competitor analysis, and how to turn "I'd like a nice site" into concrete requirements.

  2. 02

    Moodboard, visual concept and colour palette

    Building a visual direction you can defend to a client, using legibility and contrast criteria rather than personal taste.

  3. 03

    Wireframes, prototype and iterative feedback

    From low-fidelity structure to a navigable prototype, and how to collect useful feedback instead of a list of opinions.

  4. 04

    CMS: WordPress and Webflow

    Building the site on a CMS, structuring content so the client can maintain it, and choosing between the two platforms.

  5. 05

    Performance, optimisation and baseline SEO

    Images, Core Web Vitals, titles and descriptions, heading structure: what has to be fixed before going live.

  6. 06

    Project management and client handover

    Timelines, revision rounds, documentation and client training. How to close a project without an endless tail.

Tailored programmes

No course is a fixed package. Duration, angle and depth are agreed around the objectives of the people taking part, and topics from different courses can be combined into a single programme. I work with corporate groups and with one person alone: tell me what you need and we will build the programme.

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Frequently asked questions

Do we learn to code?

No, the course is oriented to process and tools, working with CMSs and prototypes. For the code side there are the HTML & CSS and JavaScript courses.

WordPress or Webflow?

It depends on the project and on who will maintain the site. We cover both and work through concrete selection criteria.

Are software licences needed?

We work with the free tiers of Figma and Webflow and with local WordPress installs. No purchase required.

Do I finish with a portfolio piece?

Yes. The project run during the course is a complete case study, documented at every stage, usable as a first portfolio entry.

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