SEO has been my job for over ten years, and this course teaches exactly the process I follow on client projects: how to choose what to rank for, how to fix a site so Google can make sense of it, and how to measure whether it is working.
We start from how a search engine actually works, meaning crawling, indexing and ranking, because without that SEO stays a list of tricks. Then into the concrete: keyword research and search intent, on-page optimisation, technical SEO with Core Web Vitals and structured data, link building and local SEO.
Every module includes exercises on live sites. In corporate courses we work directly on the company's own site, and the audit produced during the programme stays as a working document.
Crawling, indexing and ranking factors. What Google states, what is observed in the field, and what is folklore.
Finding queries that bring customers rather than just traffic, recognising the intent behind a search, and spotting the gaps competitors leave open.
How to structure a page that answers better than the others, and what experience, expertise and trust mean in practice.
Speed, visual stability, sitemaps and robots, canonicals, hreflang and structured data. The part that decides outcomes on larger sites.
How links are earned rather than bought, and how local search works, which for many businesses matters more than everything else.
Setup, reading the reports and identifying priorities. Tools exist to support decisions, not to produce charts.
No course is a fixed package. Duration, angle and depth are agreed around the objectives of the people taking part, and topics from different courses can be combined into a single programme. I work with corporate groups and with one person alone: tell me what you need and we will build the programme.
Request informationIt depends on competition and on the site's starting condition. Technical fixes show effects in weeks; ranking on competitive queries takes months. The course teaches how to measure it, not how to promise it.
No. Some technical work requires it, but it is explained so that non-coders can at least brief it correctly.
In corporate programmes, yes. The audit produced during the course stays with the company as a working document.
No. Search Console and Analytics are free and cover most of the work. Paid tools are shown for completeness.