Digital marketing is made of many channels that often get used in no particular order, without a logic holding them together. This course exists to build that logic: understanding the path a person takes before buying, and which channel matters at which point.
We cover email marketing, social, advertising on Google and Meta, content marketing and analytics. For each channel we look at what it can do, what it costs in time and money, and how it is measured. The aim is not to master everything: it is to be able to choose.
The final module is about data, which is where most companies stop: which KPIs to watch, how to set them up, and how to use numbers to decide rather than to justify decisions already taken.
The path from first contact to purchase, and which channel serves which stage. The map that gives the rest its meaning.
The highest-return channel and the most neglected. Lists, segments, automated sequences and the metrics that actually matter.
Choosing platforms based on where the customers are, not where everyone is. Formats, frequency and community management.
Account structure, targeting, budget and reading results. A real campaign is set up with a modest budget.
Producing content that brings traffic over time rather than burning out in a day, and connecting it to the wider strategy.
Setting up tracking, picking a few meaningful indicators, and using them to decide where budget and attention should move.
No course is a fixed package. Duration, angle and depth are agreed around the objectives of the people taking part, and topics from different courses can be combined into a single programme. I work with corporate groups and with one person alone: tell me what you need and we will build the programme.
Request informationNo, it is deliberately a practical overview. For depth there is the SEO course; dedicated modules on other channels can be built on request.
A token budget is enough for the Ads exercise. In corporate courses we work on the existing account.
Yes, no prior knowledge is assumed.
In corporate programmes that is the recommended format: we work on the real accounts and real numbers.