Personal branding is not inventing a persona: it is making what you already know how to do visible and legible to the right people. For many professionals it is the difference between chasing clients and being approached.
The course starts from defining your value proposition and niche, moves through optimising your LinkedIn profile, and arrives at an editorial plan that is sustainable, one you can actually keep up during a busy month.
A lot of space goes to professional storytelling: how to describe your work without either underselling or inflating it. It is a short, highly practical course: you leave with a rebuilt profile and a content calendar for the months ahead.
Who you are addressing, what problem you solve and why you. Without this step everything else is noise.
Headline, about section, experience and keywords. How content distribution works and what is worth publishing.
Building a narrative that holds your path together, detours included, without sliding into motivational content.
Formats, sustainable frequency and content reuse. Two posts a month for a year beats ten in a week and then silence.
What to include and what to cut, how to present case studies, and which tools to use without building from scratch.
Building professional relationships without being intrusive, and managing what can be found about you online.
No course is a fixed package. Duration, angle and depth are agreed around the objectives of the people taking part, and topics from different courses can be combined into a single programme. I work with corporate groups and with one person alone: tell me what you need and we will build the programme.
Request informationYes, it is one of the main use cases. A LinkedIn profile and how you tell your story are often the first filter recruiters apply.
No, and that is one of the points of the course: the plan is built around the time you genuinely have.
Yes. Exercises are done on your own profile, which is reworked during the course.
In the corporate version we work on the profiles of the people who represent the company externally, including sales and technical staff.